What is Tag Management?įirst things first: tags are pieces of code on a website that are designed to perform a specific activity, such as collect user data, call up specific content, track user sessions, enable live chat, integrate third-party content, and implement surveys.Ī tag is either a piece of JavaScript code or a 1×1 transparent image (a pixel) that collects visitor behavior and then transfers this information to marketing platforms. Here we take a look at the basics of tag management, why it matters, how it works, examples of popular tags, and some highly rated tools that can help you manage your tags from one platform. Implementing a tag management strategy is key to making sure tags are performing as they should be and optimizing – rather than slowing down – your site. Too many tags can clutter a website and result in slower load times. Tags can be a difficult and complex group of tools to keep in order. Whether you are just starting to build a website for your business or have an established site – tags are one of the most important tools to integrate into your site. To collect customer data and to function at full capacity, websites use tags. A website collects vital customer information that can be used for marketing and selling purposes. Though the website serves as a public face for a company, its purpose runs deeper. provide users with a personalized experience.serve as a platform for stories and educational blogs.provide valuable company and product information to clients.Building a high-functioning website and collecting customer data is one of the most important things a business does today.
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